Having one of the most state-of-the-art programs enables Merchant 1 Payments to add value to a company. With Gift / Loyalty cards a merchant can ensure a wider customer base and increased spending at their store.

Gift Cards:

• Increased Consumer spending
  

• Powerful promotional tool
  

• Increased store traffic
  

• Promotes Customer loyalty
  

• Great Impulse purchase
  

• Replace paper gift certificates
  

• Slippage and Breakage

Loyalty Cards:

Ability to input customer information and associate it with a gift or loyalty card. Track customer birth date or other important dates, while can be reported on for generating special promotions. 

• Tracks number of visits per customer/card
  

• Tracks amount spent per customer/card
  

• Associate an invoice number with a transaction
  

• Logic for supporting tiered promotions: e.g. so many "points" offers this reward on receipt automatically
  

• Define number of points earned per dollar spent
  

• Supports multiple notes per customer. Useful for high-end retail

Ability to push customer (store-defined) message or text coupon to customer receipt – based on a sales conversion, etc. 

Supports regular mailing address as well as email address for promotional mailings.